Some properties are sent rather than listed. An off-market instruction, a discreet sale, a development going to three investors before it goes anywhere else, a rental going to a shortlist. The delivery options are all shaped for the opposite case: a portal listing is public by definition, a shared photo album can be forwarded by anyone to anyone, and an email of attachments arrives as a floor plan the buyer has to open separately from the photos they’re meant to look at alongside it. Putting the whole property on one page and sending one unguessable link keeps it a private introduction — and lets you close it when the sale completes.
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Put the property on a single page: photographs, the floor plan, the specification, the legal bits, whatever the buyer needs in one place and in one scroll. Upload it as a self-contained HTML file, or zip the folder if the images sit beside it, and you get a link in seconds. It opens on a phone, which is where a first look almost always happens.
The address is a 32-character unguessable string carrying a noindex tag, so a discreet instruction doesn’t appear in a search for the street name. Add a password when the vendor is sensitive about who sees the interior, and an expiry so the link stops working when the sale completes rather than circulating for years — both free on a registered account. Anonymous uploads don’t have those controls, so this is a case for signing in.
You can see how many times each link has been opened, which for a shortlist is genuinely useful: the buyer who hasn’t looked at it in six days is a different conversation from the one who has opened it four times. And when the price changes or new photographs come in after the garden was finished, replace the file at the same address — every buyer holding the link sees the current version rather than the one from before the works.
Because an album is a folder of images and a property is an argument. The floor plan, the dimensions, the service charge and the tenure all matter alongside the photographs, and an album puts them in separate files if it holds them at all. The other difference is control: album links are generally designed to be shareable, which is the right default for holiday photos and the wrong one for a discreet instruction — and once it’s been forwarded, you have no way of knowing or of stopping it.
That’s the default. The address is long and unguessable, it carries a noindex meta tag and an X-Robots-Tag header, and there’s no public directory here to browse. For an off-market instruction that isn’t a nicety — the whole value of discretion is that neighbours, competing agents and the vendor’s colleagues don’t find out the property is being sold, and a page that isn’t listed anywhere can only be reached by someone you handed the address to.
Set an expiry and the link closes itself on the date you choose, or delete the document and it stops working immediately. Either way the details, the photographs and the floor plan stop being available at that address. That’s worth thinking about at the point you send rather than afterwards: a property pack has a natural end, and a link with an expiry on it honours that automatically, where an emailed attachment stays in a stranger’s inbox indefinitely.
No. They tap the link and the property opens in whatever browser their phone already has. Nothing to install, no registration, no portal account. That matters more in this case than in most: you’re often sending to someone senior, in a hurry, who will look at it once on the way to something else — and every step between the tap and the photographs is a step where they stop.
Yes, and for a shortlist it’s worth doing. Publish the same property as separate documents and each buyer holds their own address with its own password, its own expiry and its own view count. You can then see which of the three has actually looked, and close one link without closing the others — a buyer who withdraws stops having access, and the two still in the running don’t notice anything.
The floor plan yes, as an image on the page, which is where it’s most useful anyway — beside the photographs rather than in a separate download. A brochure PDF is different: this hosts web pages, so a PDF isn’t what you upload. In practice the page usually replaces the brochure rather than linking to it, because everything the brochure carried can live on the page in a form that reads properly on a phone.
You see how many times the link was opened. That’s a real signal for a shortlist and it’s also all it is — it tells you the page was loaded, not which rooms they lingered on. Detailed analytics are on the paid plans. What it’s good for is the follow-up: a buyer who opened it three times over the weekend is worth a call on Monday, and one who hasn’t opened it at all is worth a different call.
On paid plans there’s no branding of ours on the page, and Studio serves it from your own domain, so the address a buyer receives and the page they land on both read as your agency. For a property introduction that’s not cosmetic — the pack is often the first thing a buyer sees from you, and an address on your own domain says something about the firm before they’ve looked at a single photograph.
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